Episode: 74 - "Investors or Unicorns?" with Eric Egeland

What Angel Investors look for when you're ready to pitch for dollars. President of Capacity Consulting and Founder of National Startup Association, Eric Egeland

I met Eric when pitching Vermont Chalky Paint at the Vermont Barn Pitch in my friends, Trish Sears and Steve Mason's barn. Eric came roaring in on a motorbike along with 15-20 other investors all with shiny BMWs glistening in the sun on a hot summer's day. I didn't win the first pitch, but I did win the second year and went onto the statewide competion. Eric was razor-sharp in helping me hone my messaging from Entrepreneur (Unicorn) speak (I want this money because it's a REALLY cool idea...) to Investor Speak (It costs x to make this product, burn rate of 1-3 years, and ROI of $X in 3-5 years.) In other words, I wanted to exchange my Unicorn for Secretariat...

Eric offers great ideas for getting your head around focusing your company not only for investors, but more importantly, for YOUR ROI. A really valuable listen for those of us who like to manifest our dreams into tangible dollars and sense... (mis-spelling intended.)

P.S. My apologies for the recording being a bit sketchy - I promise, the content is SOLID. Eric even offers his contact info at the end. PLEASE take him up on his offer - it'll be time well spent